Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Long before the Internet was around many people sought to find a home based business opportunity that could give them a new life and the freedom to work from home. They looked into all different areas from selling Tupperware at their monthly home gatherings to teaching piano in their front room. The type of home based business opportunity wasn’t important, the key was to do something from home that had the potential to make them financially free in a few years.The Reason Why They FailedThe problem with this logic was that the business model that they had was never going to accomplish their goals within the time frame. You would have to sell a lot of Tupperware or teach 24/7 to even get close so they started to look at other areas and one that became increasingly popular was something called MLM or multi level marketing. With this home based business opportunity they would not only make money on what they did themselves but also on the efforts of the people they sold to. This is called leveraging other peoples time or OPT and is one half of the magic key to success in any industry on the planet.Home Based Business Opportunity-Part 1: OPTThe first part to running a successful home based business opportunity is to leverage other peoples time. It’s just not practically possible to be successful by yourself, you need to build up a team of people that work with you to the mutual benefit of all. Now this differs from simply having employees because with employees you’re not really leveraging OPT at all, you’re just paying them for their time which is completely different. A better example of OPT in regular business would be a salesman on commission; you don’t pay them anything unless they sell something and then you simply take a percentage of what they make.Now the way this translates to a home based business opportunity is that the salesmen in this case are just ordinary people like you and I. The problem was that they just couldn’t make any consistent sales and the thing that ended up happening was that everyone started trying to convince their friends and family to buy their products and this lead to an overall bad reputation for anyone in the MLM business; they were seen as get rich quick mentality and avoided like the plague, so what’s changed?The Internet Gives New HopeThe Internet is the thing that’s changed everything and it’s now the best way to succeed with any home based business opportunity. Now I’m not saying that some people didn’t make a success of MLM but I would suggest that it was those with the sales backgrounds that did. The Internet however has brought with it the opportunity for everyday folk just like you and me to become financially free through OPT and OPM.Home Based Business Opportunity-Part 2: OPMWe’ve looked at how you can use OPT to help your business progress but the problem is that you need to also use OPM to be successful and this just wasn’t happening in the MLM industry because most people really didn’t know how to sell at all. But the Internet has allowed us to become an expert salesman through the power of online systems and online sales funnels. Now what I mean by this is that most things in life are some form of sales funnel; your local supermarket is a perfect example. Have you ever wondered why all the items you buy on a daily basis are right at the back, think about it. They want you to walk through their entire store every day to up-sell and cross-sell you other products.Now you can leverage the Internet yourself to be your very own sales funnel. In this scenario you will have many different web pages that are ultimately leading someone to what they came for but also cross-selling and up-selling as they go. The real power of the Internet though is that once you set up your sales funnel then it’s there for all time and doesn’t really cost you much money to upkeep; it just keeps funneling people through the system and popping them out at the other end ready to buy. So now the second key to the magic formula is complete; the Internet is providing you with OPM. The great thing about this model is that you can make sales and money and ultimately become financially free whilst you sleep.